Creators & UGC · Creator Program lead at the dependables

I find the creators. You get the views.

I run creator programs end to end. I source and vet the creators, write the briefs, handle contracts and usage rights, and ship ad-ready UGC every week. The last one I ran, for Tabs Chocolate, reached 100M+ organic views a month.

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Stephanie Mendez

Ads look like ads. A creator who actually likes your product makes something people watch to the end. My job is finding those people and keeping them posting.

The numbers

100M+organic views a month across the Tabs Chocolate creator program
17.7Mviews on the top reel, with 347K engagements
8Mviews on one video at 11% engagement
6.5Mviews on another reel

The work

Tabs Chocolate · Creator program

A chocolate brand, posted about every day

Problem

Tabs needed a steady stream of video that felt like real people, not brand posts.

The call

Build dedicated creator accounts that post about Tabs every day, instead of buying one-off posts.

What I ran

Sourcing and vetting, briefs, contracts and usage rights, and a weekly shipping rhythm across the roster.

Result

100M+ organic views a month. Top reel: 17.7M views and 347K engagements.

Tabs creator reel
6.5M views
Tabs creator reel
Tabs creator reel
Tabs creator reel
Tabs creator reel
Tabs creator reel
Tabs creator reel

The wall

Stills from Tabs creator posts.

Watch them

Real posts from the dedicated Tabs creator accounts. Counts show inside each player.

@bealovestabs
@bealovestabs
@tabs.monica
@naomixtabs
@marinalovestabs
@naomixtabs
@tabs.monica
@bealovestabs
@marinalovestabs
@naomixtabs
@tabs.monica
@bealovestabs
@naomixtabs
@marinalovestabs
@tabs.monica
@bealovestabs
@naomixtabs
@marinalovestabs
@tabs.monica
@bealovestabs
@naomixtabs
@marinalovestabs
@tabs.monica
@bealovestabs
@naomixtabs
@marinalovestabs
@tabs.monica
@bealovestabs
@naomixtabs
@tabs.monica
@bealovestabs
@naomixtabs
@tabs.monica
@bealovestabs
@naomixtabs
@tabs.monica
@bealovestabs
@bealovestabs
@bealovestabs
@bealovestabs

On Instagram

How I run it

Same loop every week. You see the creators before anyone films, and every video comes with the rights to run it as an ad.

⌕SourceCreators who'd post about the product anyway
✓VetPast posts, audience, on-camera presence
✎BriefHook, product moment, what never to say
§ContractUsage rights and whitelisting, signed up front
▶ShipAd-ready UGC, every week
↻Read + repeatDouble down on what people watched to the end

Creator brief

Demo brand · Week 1 · 30–45 sec vertical

Hook (first 2 sec)
Creator mid-bite, says the one thing they'd tell a friend about it.
Product moment
Package on screen by second 5. Real use, no hand-model shots.
Say it your way
Two points to land, in the creator's own words. No script read.
Don't
No claims we can't back, no competitor names, no fake reactions.
Usage
Organic + paid usage and whitelisting, per the signed contract.
Deliver
Raw file + captioned cut, Friday.

Demo brief. Dummy brand.

The starter guide cover: how brands decide whose videos get paid

Free guide: how brands decide whose videos get paid

The 7 things I check before I approve a creator video, and why most get sent back. Written from the brand side.

By Stephanie Mendez, with partner Danilo Vicioso.

Download the PDF

Stephanie's hot takes

A creator who already loves the product beats one with ten times the followers.

Usage rights go in the contract before the first video, not after one goes viral.

One post is a test. Every week for months is a program.

Find me.

Got a product people should be posting about? Book a call and I'll tell you what kind of creators I'd go find for it.

Book a callSay hello on LinkedIn